From FOODEXPO to PET FAIR 2024: The Winvn Journey

The journey of Winvn from a domestic business at FOODEXPO to an internationally recognized brand at PET FAIR 2024 is a story of transformation, resilience, and growth. It wasn’t an easy road—starting with naive first steps, countless lessons, and moments of doubt—but it’s one that demonstrates how persistence and adaptation can turn challenges into global success..

The Humble Beginnings at FOODEXPO

It was 2017, and I found myself at FOODEXPO at SECC, District 7, for the first time. Back then, I operated on pure instinct. No clear objectives, no strategy—just the belief that showing up was enough. My plan? “Bring the products, smile, and hope someone stops by.”

But then came the surprises. Visitors from across the globe flooded the event, and their questions came fast and direct:

Does your product meet international standards?
Can you customize the packaging for our market?
What are your shipping terms—FOB or CIF?

Each question felt like a curveball. I froze, unsure of what to say, awkwardly collecting business cards while silently thinking, “What is FOB?!” Even the simple task of sending a professional follow-up email felt like an impossible mountain to climb.

Despite my inexperience, these conversations sparked something inside me. I realized the immense potential of the export market and knew I had to level up—fast.

Lessons Learned: Overcoming Challenges in the Winvn Journey

Lacking export experience meant missed opportunities, but every mistake taught me something valuable:

If you don’t know, learn. I delved into understanding international trade standards, buyer expectations, and key shipping terms like FOB and CIF.
Act first, refine later. By continuing to participate in trade fairs, I gathered feedback and honed my approach step by step.

During this period, Winvn focused on domestic markets, targeting wholesale buyers. On some days at these fairs, sales exceeded tens of millions of VND. Yet, I knew that the future of WinVN depended on expanding beyond local borders.

The Game-Changer: PET FAIR 2024

Fast forward to 2024. After years of preparation, research, and countless lessons, I decided to take a leap of faith and exhibit at PET FAIR—a renowned international trade fair for pet products. This time, I wasn’t just showing up; I was stepping in with purpose.

My goal was crystal clear: find international clients and close export deals. Armed with refined products, professional packaging, and a deep understanding of buyer expectations, I walked into PET FAIR with confidence.

The results? Beyond anything I had imagined. Not only did I attract serious inquiries, but I also secured multiple export orders shortly after the event. PET FAIR wasn’t just a fair—it was a turning point, proving that with the right preparation, even the global stage was within reach.

Key Takeaways from the Winvn Journey

Trade fairs are your gateway to the world. They’re not just for selling products but for networking, learning, and showcasing your brand to a global audience.
Set clear goals for every event. Whether it’s closing sales, meeting partners, or exploring new markets, define your purpose to maximize outcomes.
Always keep learning. Every question from a potential client is an opportunity to improve your product or strategy.
Persistence is key. Growing from domestic sales to global exports is a long game that requires patience, resilience, and consistent effort.

A Final Note: Your Winvn Moment Awaits

If you’re hesitating to take your business to international trade fairs, here’s my advice: You don’t need to be perfect to start; you just need to start.

The early days may feel clumsy, but every stumble brings you closer to success. WinVN’s journey is proof that consistent effort, adaptability, and a willingness to learn can take you far.

So, take the leap, embrace the challenges, and trust the process. Your WinVN moment is out there—go claim it.

Here’s to your growth, your success, and your journey to the global stage! 🔥

WINVN INT CO., LTD
Natural joy made in Vietnam
☎️ +84 932 118 447
📧 info@winvnint.com
🌐 winvnint.com
🌐 https://winvnint.trustpass.alibaba.com/
📌 29, 29 Street, Van Phuc Residence, Thu Duc City, Ho Chi Minh City, Vietnam

BLOG

From FOODEXPO to PET FAIR 2024: The Winvn Journey