OUR STORY

Our startup story in the Pet products industry

It was around March 2019, a partner of mine from Korea, Hey Mark, and He gave me a picture of the product and said I want to buy this chewable coffee wood product, please make a sample and send it to me.

My hometown is in the Central Highlands, my parents also grow coffee, So I already know the coffee tree and how it grows and harvests, this is also my strength because there are many raw materials here.

My strength lies in raw materials
My strength lies in raw materials

Especially can help farmers have more income when they wait for replacement. New trees, usually coffee trees produce fruit up to 3-4 years old, so that’s why I really liked it and started researching and making this product right away.

We buy materials from farmers, where the coffee trees are replaced after they no longer bear fruit, the trees are 15 to 20 years old.

The initial trips with vehicles to buy raw materials directly from farmers
The initial trips with vehicles to buy raw materials directly from farmers

But its production is really another story that makes me have to work hard and pay too much in the process. The early days of product making.

We started with a small workshop in our hometown, using the available tools and some materials we collected from our garden, and began experimenting with making products
We started with a small workshop in our hometown, using the available tools and some materials we collected from our garden, and began experimenting with making products
We started our workdays with a prayer together
We started our workdays with a prayer together

Our product orientation is completely natural, does not use chemicals to protect pets and has a product that is really safe for pets, so that is a challenge for us.

You can see the products on the first day of production have a lot of cracks, mold because of not reaching the moisture level and many other problems that we have to face. 

You can easily see the crack running vertically along the wooden bar
You can easily see the crack running vertically along the wooden bar

We tried to preserve both ends of the wooden bar to see if it would improve the cracking issue, but the situation did not improve. The wooden bars are still cracking in the middle
We tried to preserve both ends of the wooden bar to see if it would improve the cracking issue, but the situation did not improve. The wooden bars are still cracking in the middle
We had to visit nearby carpentry workshops to learn about the techniques to improve the quality
We had to visit nearby carpentry workshops to learn about the techniques to improve the quality

Sometimes we have to go to a research institute in Can Tho Province, which is 500km south of our workshop. This is a research institute specializing in agriculture and modern machinery from South Korea, to find the best solutions in the production process.

Visit Korea research institute vietnam to study drying technology
Visit Korea research institute vietnam to study drying technology

Another part of the early days we had to use rough tools and inexperienced workers to make beautiful products, we had to both make the product and study a lot of places.

the first days of making coffee wood products by hand
The first days of making coffee wood products by hand

At that time we had to try a lot of ways and a lot of documents were damaged.

I am truly passionate about this product. In the beginning, I encountered many difficulties and often found myself stuck, but I never lost heart. I continued to strive to create a product of excellent quality.

Partly because I can create a completely natural and safe toy for pets, and partly because I can help farmers have additional work and income. Every time they receive payment, their smiles make me feel happy and even more determined to make this product.

The first products successfully produced
The first products successfully produced

At the end of 2020, the product was just completed and we started exporting to the United Kingdom, Poland, the Netherlands, Hungary… Japan, Hong Kong… many countries.

After exporting coffee wood for Dogs to chew on, my client started to want to develop products from natural materials such as Hemp Ball, Coconuts, Loofah… products of natural origin that protect the environment and safety. Safe for pets, this is also our orientation, we embark on developing new products for customers.

Development the Cat Scratcher
Development the Cat Scratcher
Development the Hemp Ball Dog Toy
Development the Hemp Ball Dog Toy

New product development helps us to learn more and more and we can challenge, we love it and ready to develop new products for our customers. If you want to develop a pet product with natural ingredients, please contact us at the contact below, we will happy to develop it for you.

Redefine standards - Together we win
Redefine standards – Together we win